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HOME >> Executive Management Team
Executive Management Team |

Jeff Niskern, Chief Executive Officer, joined the company in 1996. Having worked for a Fortune 500 company and several start-up ventures, Jeff has tremendous experience in marketing new products and services along with a track record of top-level execution. Jeff has been instrumental in growing PROFITsystems through a client-focused strategy which has benefited hundreds of retailers and created a support organization that is second to none. His leadership and team development have enabled PROFITsystems to grow and prosper over the past decade while retaining staff at an unusually high rate. Jeff graduated from the University of Colorado at Boulder with a BS in Business Administration and is currently working on a master’s degree in Finance. He also supports local businesses through counseling outreach programs and participates in local CEO round table groups. |
Mitch Hight, Chief Information Officer, joined PROFITsystems in 1983 as a programmer/analyst. Demonstrating remarkable results by delivering quality software products on time and within budget, Mitch was quickly promoted to a senior management role. His leadership in the development of PROFITprofessional from concept through completion, has given our organization the best-of-breed software solution for the home goods industry. His strategic vision and technical background ensure that our ERP software package will continue to lead the industry. Mitch graduated Magna Cum Laude from National College at Denver with a BS in Business Administration and is currently working on his MBA.
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Doris M.Banks, Chief Financial Officer, has been with PROFITsystems for over 13 years.She has worked in the accounting field for many years and brings a vast amount of knowledge and expertise to her position. Prior to joining PROFITsystems, Doris worked for an accounting firm for 10 years and a long distance carrier for 6 years.
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Shelley Parlin, Chief Operating Officer, attended Western Michigan University and has 21 years of experience as a store owner and merchandiser with her family owned furniture business. In addition, her 13 years as a PROFITsystems client makes Shelley intimately familiar with our strategic business units, products, and services. Shelley is very active with WITHIT and serves as Vice-President At Large representing retailers.
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Terry Nelson, Vice President of Sales, has over 19 years experience in the home furnishings industry. Terry offers expertise in inventory management, retail sales management, and information technology. Prior to joining PROFITsystems, he was a Division Manager for C.S. Wo & Sons in
Honolulu
, a sales and operations manager in several furniture stores, and a small business owner.
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Jim Natchez, Vice President of Operations, joined PROFITsystems in 1999 after running a telecommunications company in Colorado. Jim graduated from the University of Colorado with a BS in Business Management, and has a proven track record in Information Systems Management. |
| Advisory Team |

Larry Stark, our Chairman and co-founder of PROFITsystems, has
spent his entire working life in the furniture industry. After graduating from the University of Colorado at Boulder in 1957, Larry joined his father and brother, Ed, in the family furniture business. The Starks computerized their furniture business in 1975, began selling systems to other furniture retailers in 1978, and in 1980 finally sold their furniture business in order to devote full time to the furniture systems business. Today, more furniture retailers in North America run their businesses on PROFITsystems' software than any other furniture software in the world.
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Richard Stark has been with us for over 25 years. He is a graduate of the College of Business from the University of Colorado at Boulder. His graduate work in Finance was performed at the University of Colorado at Colorado Springs. Rick has owned and operated retail furniture operations and is a well-known speaker and author, as well as a member of Home Furnishings Retailer "Top 40 under 40." |
Brian McCarthy (1943-2005), our former President and co-owner of PROFITsystems, was a member of the Board of Directors of PROFITsystems since 1990. Brian held a master’s degree from Columbia’s Graduate School of Business, and was a frequent contributor to Furniture Today and other industry publications. Memory of Brian McCarthy |
| Strategic Business Unit Leaders |

Wayne McMahon, CMA, Vice President of PROFITconsulting, has provided management and financial consulting services to the clients of PROFITsystems, for the last fifteen years. Wayne’s efforts have resulted in substantial increases in net earnings and productivity for hundreds of furniture retailers. Prior to joining PROFITsystems, Wayne was the Controller, M.I.S. Manager, and Manager of Distribution Services of a five-store retail furniture chain. He was responsible for all aspects of finance, management information systems, and distribution, utilizing PROFITsystems software. Wayne’s earlier career included twelve years as Management Systems Consultant/Public Accountant with a Canadian chartered accounting firm with a country-wide clientele, as well as General Manager/Controller of a large retail building center. Wayne has also worked as a financial executive with both private and public corporations and has been a Certified Management Accountant since 1971. |

Ricki Stark, Director of Retailer Relations, held various progressively more responsible positions in one of Florida’s fastest growing retail furniture companies. During her tenure of over ten years, she received extensive experience starting in sales, then sales management, warehouse logistics and ending up as general manager. Ricki joined the PROFITsystems family in 2000. With more than fourteen years of front-line retail furniture management experience, she brings great understanding of what is important to our freight services. |
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