Customer Analysis
PROFITprofessional offers a suite of analysis reports designed to help you refine your business. Every merchant gives lip service to the notion that the customers who give you the most business are “preferred customers” and should be given special treatment. The question is: how many are able to go about it in a systematic way and be sure that this preferred customer program is happening and, more importantly, that it is effective? One of the seven customer sales analysis reports shows you exactly who is making you the most money, so you can take appropriate action and lavish pampering on those few customers who are the big spenders. Another very popular report is the analysis by zip code. This report determines which zip code your buying customers come from to help focus advertising efforts. Each of these customer analysis reports can be configured to contain as much, or as little, information as you need to get you the answers you are seeking.
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